2019
Brand strategy, identity, visual language and packaging for Shroomery, a gourmet brand of fresh, sustainably grown and packaged mushrooms.
The Shroomery brand is designed to reflect a fun, discovery-based approach to exotic mushrooms.
Shrromery is on Instagram here.
Product photograpy courtesy the client.
Brand strategy, identity, visual language and packaging for Shroomery, a gourmet brand of fresh, sustainably grown and packaged mushrooms.
The Shroomery brand is designed to reflect a fun, discovery-based approach to exotic mushrooms.
Shrromery is on Instagram here.
Product photograpy courtesy the client.
We wanted to introduce the produce to a younger, more experimental audience with an easy and approachable tone of voice and visual language.
The identity system is designed around a vibrant and primary colour palette. Clean, bold typography and simple, direct copy is key to the brand’s minimal approach.
The identity system is designed around a vibrant and primary colour palette. Clean, bold typography and simple, direct copy is key to the brand’s minimal approach.
The packaging design—simple colour-coded stickers that can be applied onto a standard cardboard box—keeps the brand’s budget and production constraints in mind.
Sharing some other explorations presented to the client:
