2019
Brand strategy, identity, visual language and packaging for Shroomery, a gourmet brand of fresh, sustainably grown and packaged mushrooms.
The Shroomery brand is designed to reflect a fun, discovery-based approach to exotic mushrooms.
Shrromery is on Instagram here.
Product photograpy courtesy the client.
Brand strategy, identity, visual language and packaging for Shroomery, a gourmet brand of fresh, sustainably grown and packaged mushrooms.
The Shroomery brand is designed to reflect a fun, discovery-based approach to exotic mushrooms.
Shrromery is on Instagram here.
Product photograpy courtesy the client.
![](https://freight.cargo.site/t/original/i/5cf980f1867af01daf708b2332f111913033dad466cf9b397a7f63d966a94e09/1-logo.png)
![](https://freight.cargo.site/t/original/i/bf820f8b0e498816936075644527790b8fc29e01259fb2f85fbc2ab6b75d6787/2-stickers.png)
![](https://freight.cargo.site/t/original/i/daa34ae3973382ef5fd40ea8e357c43270c97ec88063477d4dbfb1b8181ef679/4-merch.png)
![](https://freight.cargo.site/t/original/i/c2403e84a4ff40b9bd1664c19705ed000ae664339619e13769888f6525b0a223/2020.02.18-shroomery_mockup-tote.png)
![](https://freight.cargo.site/t/original/i/359af2adb351c73b946303c174f810fdb4a8f3e3f28ccd253d42900648d63b91/2020.02.18-shroomery_mockup-tshirt.png)
We wanted to introduce the produce to a younger, more experimental audience with an easy and approachable tone of voice and visual language.
The identity system is designed around a vibrant and primary colour palette. Clean, bold typography and simple, direct copy is key to the brand’s minimal approach.
The identity system is designed around a vibrant and primary colour palette. Clean, bold typography and simple, direct copy is key to the brand’s minimal approach.
![](https://freight.cargo.site/t/original/i/c758471dd93f4442f2742eec369f054e1074ce58c957ac6313e4f447d299d2ab/3-comm.png)
![](https://freight.cargo.site/t/original/i/ee27ca6fe053fd84a2fc1db539ab8d2a9b3df93397b8407ab4fe30cda465f875/WhatsApp-Image-2020-08-24-at-12.39.47-PM.jpeg)
![](https://freight.cargo.site/t/original/i/4109c1d4ad2b0976aa97f9cdf49e2b84ac77768a319c5ab696e47853d4218e2a/1d405c1f-6b16-4cd3-ac62-5a2a05bddb98.jpeg)
![](https://freight.cargo.site/t/original/i/d2f95c43c314bb49ce805ed8661b783372adbc7cbdc65a7a73834b8fe352fb6f/46d35466-d7c8-4960-a8d0-397d1c57827c.jpeg)
![](https://freight.cargo.site/t/original/i/72ed06c455048ea66e58e922e3b035baaf0fb44a3aaf468ccbf296a286140ed6/e7c913cc-b86a-4654-b0b4-d6093f55fa36.jpeg)
![](https://freight.cargo.site/t/original/i/fdeae723d1d09d4ac633905bd9c959686a1c5c420ad9805bdd9cb81c6c046ce8/4294d705-1a49-4e83-ac40-13a893398974.jpeg)
The packaging design—simple colour-coded stickers that can be applied onto a standard cardboard box—keeps the brand’s budget and production constraints in mind.
![](https://freight.cargo.site/t/original/i/4a587cde9db6945a36e4ea06dae3f9a8bbe127b0d1f75ad2da69207ca00b5b62/5-box-WIP.gif)
Sharing some other explorations presented to the client:
![](https://freight.cargo.site/t/original/i/0f3b8c0685d91a24cf44fab432a2ebf5ffe6e73667405b0c30c3775045f3b4a9/shroomery_identity-33.jpg)
![](https://freight.cargo.site/t/original/i/ae1ba2dc827ea19e4cfb5d98c412b7f013d18db48afa55a15ff839a9e6fd228b/shroomery_identity-6.jpg)
![](https://freight.cargo.site/t/original/i/4585ca99d5d779460b4d8f8231066bcdf903e027de3d8e135d5f3861f2e8bd67/shroomery_identity-8.jpg)
![](https://freight.cargo.site/t/original/i/e39a87059f085c22344aaf76a95240dd1e9e75e1a795931be9e4a40c665bf27b/shroomery_identity-10.jpg)
![](https://freight.cargo.site/t/original/i/4495bfa4181b421d0ff4d6e87ac8d26493698581e4900e3bfa345714fe220beb/shroomery_identity-9.jpg)
![](https://freight.cargo.site/t/original/i/9fbff49a230e73ed74816b3ba8960f2e092a135ae35f03d4d11615724c8eb184/shroomery_identity-14.jpg)
![](https://freight.cargo.site/t/original/i/2a761893acab67c6bf3a3cce6c9975897df6b006fb34198673c4f5852822fc1e/shroomery_identity-13.jpg)
![](https://freight.cargo.site/t/original/i/701a1931c21b65b78757cb04157e9db4e6487bc5e0cd955fd6adab6d5ffe18f1/shroomery_identity-12.jpg)
![](https://freight.cargo.site/t/original/i/e21a0fc87a5c3d9858ee79a3f20b058a84fc1c7d6cc8cc2c25f089cea6d961f5/shroomery_identity-25.jpg)
![](https://freight.cargo.site/t/original/i/592722dec79919031c657d59977bb70b444c288d2ad1321d095c18f8becf7b39/shroomery_identity-26.jpg)
![](https://freight.cargo.site/t/original/i/68cd22c040b6533ab0a2ee589d43ed178fa3c52690bd1d04fc58c84ff23db2e7/shroomery_identity-28.jpg)
![](https://freight.cargo.site/t/original/i/2a82426b6b7ae5fcbcf64f3e6e4384e78441d465a42364963ecc4376cf6f5db2/shroomery_identity-32.jpg)
![](https://freight.cargo.site/t/original/i/53508427f46eca0de0126ffe7422165998f9701209e94391c1de98c60167ee70/shroomery_identity-31.jpg)
![](https://freight.cargo.site/t/original/i/33c499da6b4f649956be7c7c87e24378a79ace0166af9957ed657bcc37f1f23e/shroomery_identity-30.jpg)