Brand strategy, identity, visual language and packaging for Shroomery, a gourmet brand of fresh, sustainably grown and packaged mushrooms.

The Shroomery brand is designed to reflect a fun, discovery-based approach to exotic mushrooms.

Shrromery is on Instagram here.

Product photograpy courtesy the client.

We wanted to introduce the produce to a younger, more experimental audience with an easy and approachable tone of voice and visual language.

The identity system is designed around a vibrant and primary colour palette. Clean, bold typography and simple, direct copy is key to the brand’s minimal approach.

The packaging design—simple colour-coded stickers that can be applied onto a standard cardboard box—keeps the brand’s budget and production constraints in mind.

Sharing some other explorations presented to the client: