2019

Brand strategy, identity, visual language and packaging for Shroomery, a gourmet brand of fresh, sustainably grown and packaged mushrooms.

The Shroomery brand is designed to reflect a fun, discovery-based approach to exotic mushrooms.



We wanted to introduce the produce to a younger, more experimental audience with an easy and approachable tone of voice and visual language.

The identity system is designed around a vibrant and primary colour palette. Clean, bold typography and simple, direct copy is key to the brand’s minimal approach.



The packaging design—simple colour-coded stickers that can be applied onto a standard cardboard box—keeps the brand’s budget and production constraints in mind.
Sharing some other explorations presented to the client: