Identity and visual language for November Noon, a new ready-to-wear brand that celebrates everyday luxury through simple clothing made with handcrafted textiles.

The identity system was later extended onto packaging, designed in collaboration with Mimansa Sahay.

The identity took inspiration from fine, delicate threadwork.

The deep golden yellow, reminiscent of the afternoon sun and Indian mustard, is offset against a neutral palette of creams. 

Collection-specific collateral employ only a hint of the brand yellow. Instead, a secondary accent colour is introduced that works with the palette of each collection, such as a bottle green for the brand’s launch offering. 

These design explorations use uncredited photographs found and admired on the world wide web. No copyright infringement intended.