School of Visual Arts, New York

Kevin O'Callaghan

Inspired by the white blood cells, or leukocytes, which power the human immune system, Luekoman is designed as the new mascot for Airborne Dietary Supplements.

Luekoman is here to keep you happy and healthy. He just needs a little help from you: you take care of him, and he’ll take care of you. After all, every body needs a hero, and every hero needs a trusty sidekick!

Luekoman at 'Shelf Life' exhibit, SVA MFA Design.

The stuffed toy and bags were hand-stitched.