The Brewhouse, New Delhi

creative direction
Emilia Bergmans

identity + visual language 
Amandeep Singh

Biswanath Mondal

Strategy, curation, art direction, styling, visual merchandising, graphic and event design for Gold, the third edit at Pond.


For this edit, I had more of an Art Director’s role, overseeing the designer and helping him develop the identity and visual language, while continuing to conceptualise the event and style the space.

I designed the packaging for a limited edition All Things ‘Gold’ chocolate bar, sold exclusively at Pond during the edit. Inside 5 of these was a golden ticket, rewarding lucky winners with a visit to the chocolate factory.