2017
The Brewhouse, New Delhi
creative director
Emilia Bergmans
Concept identity directions for a new co-working space. These visual explorations came after an extensive brand-building and positioning exercise, where we imagined a fresh, young and confident community.
The Brewhouse, New Delhi
creative director
Emilia Bergmans
Concept identity directions for a new co-working space. These visual explorations came after an extensive brand-building and positioning exercise, where we imagined a fresh, young and confident community.
Direction One
![](https://freight.cargo.site/t/original/i/e677f261b79c9453936f243f3939264874e819449c00d67679faca130f1a2c02/1.jpg)
![](https://freight.cargo.site/t/original/i/a0c61af9c576674c5b266a08da712f7abef26846b1920a9c0fb190153a5a3cc7/2.jpg)
![](https://freight.cargo.site/t/original/i/8a89c9012fbe1557f644896eb45e8d0009684aeab99ac6e1c6c459c20b56d89b/3.jpg)
![](https://freight.cargo.site/t/original/i/5571b6e40b4a10ed4b6188b34f754e4498215f65b65860a03350393ae7d0916e/7.jpg)
![](https://freight.cargo.site/t/original/i/9e8ebed6852b8b7ffb914c9de92f709c800e7c1764e7c3cb3739072a371b22cd/6.jpg)
![](https://freight.cargo.site/t/original/i/a397432fbb428a0abdf58bdceea856ff2e68c6a846ed3bae2fcbac8fe0ada920/4.jpg)
![](https://freight.cargo.site/t/original/i/70246fe1848456863dbc96b24eb9796bc8f6c91d74ccb2b5c1bbf95f8cd0d4d1/5.jpg)
Direction Two
![](https://freight.cargo.site/t/original/i/08a77d95c4a0db38be9063b83b76e89fdde87ecbade21c548201440be22912c5/1_1.jpg)
![](https://freight.cargo.site/t/original/i/b7cbc5b4cb08c58b06a8fd7debe25e942118c92ebdda1d8714e8d0ddf8cfdb9f/2_2.jpg)
![](https://freight.cargo.site/t/original/i/4f8b5b6eb5d94a6e24c15e031aedf226410b9fd9c9ec1310f0d2120bb0cc83c0/3_3.jpg)
![](https://freight.cargo.site/t/original/i/f98a288bae574b0609cd71df77e0d0ffd4f108a0611b8674d8a2251d50d96076/4.gif)
![](https://freight.cargo.site/t/original/i/5718e8c167119253b2d2bac398fcad32bb9260a28da8384a98a8efcb85f7d8c3/5_5.jpg)
![](https://freight.cargo.site/t/original/i/ac05db66e696072195ce7e1a272799d85d3032146a406db48704c0780c07e586/8.jpg)
![](https://freight.cargo.site/t/original/i/e9ce1055f3ecabda757bfe7a5984fc6d6940920f7205c054533f85df5e24a91f/7_7.jpg)
Direction Three
![](https://freight.cargo.site/t/original/i/86bb87ed4ef5eada9958eb40335c7436ef5d83560697d06145460d5b4d3794e6/1_8.jpg)
![](https://freight.cargo.site/t/original/i/76b6b8747350a36c074610902b924eb0b5fee7c8febc8cf15b4a96a748247c74/2_9.jpg)
![](https://freight.cargo.site/t/original/i/60e7b86f3322ba13e5ac82b6f57e42fcee30130820966396e31b491960ad3231/3_10.jpg)
![](https://freight.cargo.site/t/original/i/e11670b83935cf3edd37bc5ece9b4f0cba50b45833b2ea13136425b4b719c35f/4_4.jpg)
![](https://freight.cargo.site/t/original/i/f5cc39a76564bdd1ff5a050a5ae9ecf89870cf83040d35c1061de8587a220ba4/8_15.jpg)
![](https://freight.cargo.site/t/original/i/96905d6b9db7ba0555af4dde5718d2fb1097398e3f923a3ddb34f9115bf080ba/7_14.jpg)
![](https://freight.cargo.site/t/original/i/279f7e6decd598e757048339771fe647559dc5f03687d8770f4b7ee9dda0ac04/6_13.jpg)
![](https://freight.cargo.site/t/original/i/871a7b65d0747f81007eb7835d8e1003145d8eb3359e716fe201ff20cfe94340/5_12.jpg)
Direction Four
![](https://freight.cargo.site/t/original/i/0051ebfa03e1b0d7ef3665b064ffdf2ac3d48e5a5e2f437067faa17fdd41d5ad/1.gif)
![](https://freight.cargo.site/t/original/i/4a8f4d93ef50e9955c912a42647e7e1d9a623dda193825357f7dccb1424870ab/2_17.jpg)
![](https://freight.cargo.site/t/original/i/c6e68c1a0d6fd47ffab984107d3d0db023f47161fef3629f3c3c3d7c44b33a92/6_21.jpg)
![](https://freight.cargo.site/t/original/i/f5ca17a206f1aca6c8750383d76c7daa37d341679b02b34ef496f18bbd2ce71e/5_20.jpg)
![](https://freight.cargo.site/t/original/i/eb87739cd3ac1f0c922eda1634a43c5ee550c6bde8cca8e5ec63eefa7d9be468/4_19.jpg)
![](https://freight.cargo.site/t/original/i/b1d01efc824c5842e234688c8903114ea4cc68129b0b8015ab392b79b1df3e1e/3_18.jpg)
Direction Five
![](https://freight.cargo.site/t/original/i/8490a88838f6022aaa7cc11a3ae9dd736b2dabf297570ef78c45822bd56eb88a/11.jpeg)
![](https://freight.cargo.site/t/original/i/1e1fa2a0462997037de2d98c16009ab730e02332d5b9f3f18a870c02d4b11efc/12.jpeg)
![](https://freight.cargo.site/t/original/i/c2e10f55875b06131eadb07f7065f53a12918fbf2dad3c1c7f2d574e684d01c0/13.jpeg)
![](https://freight.cargo.site/t/original/i/0bcede3369ea9f858b8cfd8fe6d97a4660985722e87e04451e2e652330f470ee/14.jpeg)
![](https://freight.cargo.site/t/original/i/9a2bfeaa77397e9b4d8dd8ea8a33055d00293cf597e1e77f3be6e7ef0e0da595/5.gif)
![](https://freight.cargo.site/t/original/i/29b17eb65d64c85c6657d038db4c39804ab15a1ff8a00929a99de6201c382df6/8.jpeg)
![](https://freight.cargo.site/t/original/i/05d6882dd6b30003b2df9b59bf8a348c188453f971de001bc535b4ff30c7c5c0/9.jpeg)
![](https://freight.cargo.site/t/original/i/d0f40c1a61fe5e7e25c4317debaff899a2f0a13bb95ab4c9bb119395771dd4e2/7.jpeg)
![](https://freight.cargo.site/t/original/i/f05a7296a6e6e9fe0975600cbb1764d2921eb82300b43475b56f2839fea4942d/16.jpeg)
Direction Six
![](https://freight.cargo.site/t/original/i/2dfb2deab22d9ca657ae4913e904bf5130c65841e683c9944bf7dd11fd1dfa11/1_24.gif)
![](https://freight.cargo.site/t/original/i/07f15cc6f02bf27c19792c96e817cd4d8f02cffc36b0e95c32ff58d4b9bb2bda/2_25.jpg)
![](https://freight.cargo.site/t/original/i/4b64baa6a8fdb077241c3e0fe224b0f5e75eeeb2f5649daac9007de131d98b91/5.jpeg)
![](https://freight.cargo.site/t/original/i/0a6387d65f468bd5d253dc0d176e00740fc1679aab0cca7689bc9cc603fbf015/6_35.jpeg)
![](https://freight.cargo.site/t/original/i/a9c6211f3d18daf05fb446d9782fadb996b174662d0beaeef50c046b2d0942fa/4_33.jpeg)
![](https://freight.cargo.site/t/original/i/504f657fc3777511e490977deb0c14f5a7b9f643ac4d31a5fc72632c84293b19/3_32.jpeg)
Direction Seven
![](https://freight.cargo.site/t/original/i/fb210619eeecf950b4939fcd1ad71d7b90476dbb5ce97f0918454512b3259b58/1_39.gif)
![](https://freight.cargo.site/t/original/i/1c431a1a51b4fb5c0d48e442c6363a65325e94bdca1f41a075727bb9c9b1c479/2_31.jpeg)
![](https://freight.cargo.site/t/original/i/0c8a29adafb34b1febdc9c4288d03f809b0a7d045c53a668fdc6f61b73f129e7/3_41.jpeg)
![](https://freight.cargo.site/t/original/i/a8df61e30c5eec4e9890fa5a668be20c9842ef0be9f583ab17f708cf49ee91ef/4.png)
![](https://freight.cargo.site/t/original/i/fdaf41f5e2e8f310196df3d8b969d419ae8337128954a6301ac574ec5b837323/5.png)
![](https://freight.cargo.site/t/original/i/b7ec1dea3e5048b02f2e085a2b59647ec3d28c713e2bedf32255f507f649d47d/9.jpg)
![](https://freight.cargo.site/t/original/i/7862df19c67c742a027c32f778a9da49bd802f06ba1957cbeacb43cc6ac87f0b/8_23.jpg)
![](https://freight.cargo.site/t/original/i/455e59319cf36e3ae2f8a0168d6cedaff30e44d2f781dcf5ae43b6b38ddbf753/7_22.jpg)
![](https://freight.cargo.site/t/original/i/6e640ac76dfb1e9220556375f3b28f052df5aa3e1219ec6d963c837782514fa3/6_29.jpg)