Product photography courtesy Aamra

Brand development, identity design and packaging for Aamra, which sells artisanal condiments handmade by the women of Nari Shiksha Kendra.

Aamra is a fresher, modern take on the traditional NSK condiments, but promises the same authentic, wholesome flavours.

The primary logo uses a mortar and pestle, familiar to loyal NSK customers, with the addition of some love and magic.

Sample of old look
Sample of old look

The secondary logo, for use at smaller sizes, works well for packaging in conjunction with the primary seal as a lid sticker.

Bright, colourful illustrations form an important part of the brand language.

Friendly and contemporary packaging elevates the brand and is consistent across different bottles and jars. The packaging follows a modular system that highlights the key ingredients and product USPs.

Bonus, some early explorations: